On your mark ... get set ...

We're just about to GO. At least with the roll out of ScanSafeData. Bryce is tweaking the website (www.ScansafeData.com) I'm putting some finishing touches on some marketing materials like a promo disk, web video and a direct mail piece. We are waiting for the final bug to be squashed by our programmers (a little slow printing issue)and then we start. This will be interesting. It is a product I wanted and use for myself, now we'll learn if others feel the same way I do. The plan is to roll it out with a variety of small tests such as direct mail, some highly specific print advertising, and a web based affiliate promotion. We'll hold fast for a few weeks and see what works and what doesn't. It is all very exciting as well as kind of scary. It is a great business model. We've built an in-house system that can be controlled and maintained from anywhere with a very small staff and overhead. So if the market likes the product, it should be a profitable venture, even on a relatively small scale. Of course we hope it does not stay small, but consistently grows.

No fun or rambling stuff today. Just the business update. Ciao